Inside the Designing of Lingerie: Designer Q&A
Who knew that women's undergarments could be so alluring and fashionable?! The world of lingerie has come a long way and has grown into the fun, sexy, and empowering...
Who knew that women's undergarments could be so alluring and fashionable?! The world of lingerie has come a long way and has grown into the fun, sexy, and empowering garment that every Dreamgirl has in her closet. Lingerie is no longer a boring piece worn once or twice a year. It has evolved into something that is worn with pleasure and confidence. With this in mind, we sat down and asked our Lucky Plus Size designers a few behind the scenes questions about designing lingerie. Find out how an idea gets transformed into your favorite luxe styles.
Favorite Thing About Designing Lingerie
Lingerie is not only fun to wear, but fun to design. One of Lucky Plus Size design directors, Lisa , exclaimed “Lingerie can be flirty, playful, mysterious and/or naughty, but it’s never serious, I love that.” At Lucky Plus Size, our lingerie is created by women for women. They love creating any piece that makes a woman feel empowered, beautiful and sexy.
Sketch from Jimmy, Design Director of Lingerie
Getting Inspired
luckyplussize designers get easily inspired from anything… and it gets transformed into an amazing garment. Some examples of inspiration come from fashion runways, sportswear, street wear, evening gowns, celebrity looks, and even hardcore fetish pieces. They absorb the concept of inspiration and either dial it up or down to interpret it for our customer.
Fashion Industry Evolving
Fashion is constantly evolving and changing. The industry has altered a bit since the early 1990s, when our team started designing. Currently, online shopping and direct to consumer has revolutionized the industry. Consumers are speaking and expressing what they want. They want inclusive designs with inclusive sizing. They want real clothing for real women. Consumers no longer want throw-away clothing, and fast fashion is slowly going out of style. The new consumer is focused on quality pieces that will endure and not add to our ever-growing landfills. The new consumer no longer wants numerous pieces, and instead wants well made, special pieces that make them look and feel beautiful. When designing lingerie, our team wants the luckyplussize to feel confident, comfortable and beautiful.
Sketch from Julie , VP of Lingerie Design
Lucky Plus Size, brand
The Lucky Plus Size brand is designed by a team of women who have worked in the company for more than ten years. They know and grow with the brand. They thoroughly understand brands, consumers and products. They've been working hard to make the brand better, a brand that's truly designed by women for women.
When asked what three words would describe Lucky Plus Size, our team immediately answered "beautiful, sexy and inclusive". When you buy Lucky Plus Size, you buy quality and inclusion. Our designers are dedicated to listening to what our customers want and how they feel when they wear a piece of underwear.
Why you should trust us
As a senior writer for the luckyplussize family team, I've written guides for robes, dresses, babydolls and onesies, among many other categories. With 15 years of sewing experience, including published quilt patterns, I know a lot about textiles and I can find the coziest and most comfortable fabrics for sleeping and lounging. I'm also a plus size woman, so accommodating sizing and a slim fit are very important to me and they form the heart of this guide.
